Essentials of Digital Media

Essentials of Digital Media

Course Description

This course includes basic operating concepts of computers and a hands-on introduction to word processing, email, spreadsheets, presentations, search, website creation and other uses. Students will be introduced to the design and production requirements for documents and content for Web distribution (Photoshop and Adobe Acrobat specifically). Media convergence and issues of audience consideration and usage will also be addressed. 4 SH. CC: Team Intensive.

Team Intensive CC Goals

Working collaboratively is central to the human experience. From the establishment of communities and institutions, to the daily functions of governance and production, nearly every facet of life depends, in some way, on individuals combining their knowledge and talents. Therefore, it is imperative that Susquehanna students learn to work together in a team‐oriented way that sharpens their understanding of group dynamics and enhances their appreciation for pluralism, all while demonstrating to them that the whole is, indeed, greater than the sum of its parts.

  1. Demonstrate processes needed for a positive working relationship with team members. (ULG 2e)
  2. Demonstrate and evaluate the roles and functions of leadership and team membership. (ULG 2e)
  3. Work together in a team to analyze and solve problems. (ULG 2e)

Learning Goals

Students will be able to:

  1. Assess the role that digital media plays in the formation of their contemporary media environment
  2. Devise a web plan to that takes into consideration issues of content, aesthetics, accessibility, and form.
  3. Produce and manage a team that develops strategies for client acquisition.
  4. Structure and analyze data points to postulate trends.
  5. Create effective communication campaign for a myriad of media platforms.

Department of Communications Mission Statement and Encompassing Theme

The Department of Communications seeks to lead students to an understanding of the theory, practice, and ethical implications of their chosen field in keeping with the university’s liberal arts mission to educate undergraduate students for productive, creative, and reflective lives of achievement, leadership, and service in a diverse and interconnected world. The fields of communication focus on how people use messages to generate meaning within and across various contexts, cultures, channels, performances, and media. The fields promote effective and ethical practice.

The Department of Communications requires a cumulative portfolio as part of your senior capstone course. Be sure to save the syllabi, assignments, tests, and papers from your Communications courses to use in that portfolio.

Note: Students taking this course to meet the requirements of the Broadcasting major or minor must earn a final grade of 70% or better to meet the department’s requirements for graduation.

Plagiarism

Plagiarism is not only theft but counterfeit. Students caught plagiarizing will receive an F for the assignment and the course. You may also face further disciplinary action, including and up to expulsion. It is up to you to familiarize yourself with Susquehanna University’s Code of Student Conduct. Students should use proper citations to indicate quotes, summations, and paraphrases. You may use any citation style as long as it is consistent. If you have any concerns or confusions, please ask me.

Disability

Students in need of accommodations for disabilities should see or contact the Offices of Disability Services, 570-372-4340, Fisher Hall 204. Please reach out to if you suspect you may have or have been diagnosed with a disability to see what assistance is available.

Information about Counseling Services

The Susquehanna University Counseling and Psychological Services (CAPS) staff understand the importance of having an anchor during these fluid and challenging times. Therefore, CAPS has expanded mental health and wellness services for all students. The campus office (606 University Ave) is available to see students in person between the hours of 8:30AM and 5:00PM, Monday through Friday. The office is closed from 12:00-1:00PM for lunch. If you would like to schedule a triage appointment, please click this link: https://susquehanna.titaniumhwc.com/.

If you need to speak to a therapist immediately, please come to 606 University Ave, and a therapist will be in open hours to meet with you, or call 570-372-4751 or email counseling@susqu.edu. If you need to speak to a therapist after hours, please call 570-372-4751, and select option 2, for our on-call therapist.

Required Texts

Because the majority of our work will be hands-on, you are not expected to have any required texts for this course.

Attendance Policy

You are expected to come to class on-time and having completed the work. You may miss up to two classes without penalty. After that, you will lose three points from your final grade for each additional absence.

Assignments and Grades

For each assignment, I will provide you a detailed assignment sheet in class with more information about what is required. Each assignment is due at midnight unless otherwise stated:

  • (5%) Microsoft Word and FlowCV Resume-September 17
  • (5%) PowerPoint Presentations-September 24
  • (5%) Career Center Meeting-October 1
  • (5%) Dream Job Interview-October 1
  • (10%) MyLinks and About Me-October 22
  • (10%) Excel Project-October 8
  • (30%) Personal Website Design-Due at Exam Time
  • (30%) Final Team Project-Due at Exam Time

Syllabus Policy

I reserve the right to make changes to the syllabus and often do based on the direction of the class. Make sure that you check your email regularly so that you are aware of these changes as you will still be responsible for all assigned materials.

Weekly Class Schedule

Week 1-Introduction and Markdown

  • Monday-Introduction and Syllabus
  • Wednesday-Basics of Computing; Microsoft Visual Studio Code; Introduction to Markdown and Document Structures
  • Friday-In-Class Markdown and Resume Workshop; Please Bring Resume to Class

Week 2-Design and Microsoft Word

  • Monday-Understanding Typography and Design
  • Wednesday-Microsoft Word
  • Friday-Microsoft Word/Microsoft PowerPoint

Week 3-PowerPoint and Microsoft Excel

  • Monday-Microsoft PowerPoint; Presentation Basics
  • Wednesday-Microsoft Excel
  • Friday-Microsoft Excel; Microsoft Word and FlowCV Resume Due

Week 4-Microsoft Excel

  • Monday-Microsoft Excel
  • Wednesday-Microsoft Excel
  • Friday-Microsoft Excel/In-Class Workshop; Microsoft PowerPoint Presentations Due

Week 5-HTML

  • Monday-HTML
  • Wednesday-HTML
  • Friday-HTML; Career Center Meeting Due; Dream Job Interview Due

Week 6-CSS

  • Monday-CSS
  • Wednesday-CSS
  • Friday-CSS; Excel Project Due

Week 7-Figma Web Design

  • Monday-MyLinks and About Me Page In-Class Workshop
  • Wednesday-Figma Web Design
  • Friday-Figma Web Design

Week 8-Figma Web Design

  • Monday-Group Projects Overview; Meet with Teams In-Class
  • Wendesday-Midterm Break
  • Friday-No-Class; MyLinks and About Me Page Due

Week 9-Figma Web Design

  • Monday-Figma Web Design
  • Wednesday-Figma Web Design
  • Friday-Figma Web Design

Week 10-Images and Photography

  • Monday-Basics of Images and Photography
  • Wednesday-Adobe Photoshop
  • Friday-Adobe Photoshop

Week 11-Video Editing

  • Monday-Video Editing
  • Wednesday-Video Editing
  • Friday-Video Editing

Week 12-Mobirise Basics

  • Monday-Mobirise Basics
  • Wednesday-Mobirise Team Project
  • Friday-Mobirise Team Project

Week 13-Wrap Up

  • Monday-Wrap Up
  • Wednesday-Thanksgiving Break
  • Friday-Thanksgiving Break

Week 14-Final Projects

  • Monday-No Class/Work on Final Projects
  • Wednesday-No Class/Work on Final Projects
  • Friday-No Class/Work on Final Projects

Week 15-Final Projects

  • Monday-No Class/Work on Final Projects
  • Wednesday-No Class/Work on Final Projects
  • Friday-No Class/Work on Final Projects

Personal Website Due at Exam Time
Final Team Project Due at Exam Time